According to Embarc, the fair’s partner for onsite sales and consumption, attendees of the California State Fair will be able to purchase cannabis on-site this year, a first for the event.
Following Gov. Gavin Newsom’s signing of legislation for licensed cannabis events in California, Embarc claims that this is a continuation of the fair’s leadership in the cannabis space.
“This is a huge deal,” Dustin Moore, co-founder of Embarc stated.
In 2022, the State Fair debuted an awards competition and cannabis display.
“This is the similar exhibit to what folks saw in 2022 and 2023, with the difference that alongside of the awarded products will be QR codes,” Moore stated. “So folks over the age of 21, can pull out their phones and effectively build a cart just as you would in a traditional e commerce shopping setting.”
There will now be more competition for cannabis, as well as on-site sales and consumption. According to Embarc, it’s a step toward de-stigmatizing marijuana.
“Hosting cannabis sales and consumption is a groundbreaking milestone in destigmatization by facilitating a deeper connection between consumers and the farmers who cultivate their products with such care,” Lauren Carpenter, co-founder of Embarc stated.
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The 21+ cannabis exposition hall features displays of California’s leading brands and farms along with historical information about the state’s flower industry.
If you’re worried that the fair won’t be kid-friendly, rest assured that the entire hall is just for adults, so kids can’t come anywhere near.
“Your children will have no opportunity to look at or touch any of these products. And I think that’s something that we’re incredibly proud of given the stringent regulations that are in place,” Moore stated.
For those over 21, there will also be a 30,000-square-foot consumption lounge. The consuming location, which will be a tent outside, will be situated far from any places where people don’t want to see or smell marijuana users, according to officials.
There are new categories for pre-rolls, concentrates, cartridges, edibles, beverages, and wellness items in this year’s cannabis competition.
