Chick-fil-A intends to leverage a new streaming service to drive customers to its more than 3,000 restaurants in an effort to satisfy their wants for both family entertainment and food.
Chick-fil-A announced on Monday that it will be introducing Chick-fil-A Play, a service for “parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in-between,” on November 18.
In addition to scripted podcasts like Hidden Island, food shows, interactive stories, and a number of unique animation series including Evergreen Hills and Chick-fil-A Cows, Chick-fil-A will launch the free service.
Dustin Britt, executive director of brand strategy for the Atlanta-based firm, said in a statement that, “Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our restaurants and play areas, or through our Kids Meals. “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining ‘Play’ for our Guests, in a unique way through entertainment that really encourages time together.”
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Chick-fil-A, the third-biggest restaurant chain in the United States in terms of sales, also offers branded goods.
This is not the first time the corporation has attempted to demonstrate its abilities in the non-food industry. For the past five years, Chick-fil-A has been using its “Stories of Evergreen Hills” series to post animated videos on YouTube over the holiday season.
