Boxer and social media star Jake Paul is now offering men’s personal hygiene products at Walmart, claiming the new line is free of “unhealthy stuff.”
The YouTube celebrity declared on Wednesday that his skin care line, “W,” will be launching. He claimed that the idea came to him when he went to the store two years prior to buy deodorant.
“I realized there wasn’t a good modern day solution made without unhealthy stuff,” Paul stated on X. “I wanted something without parabens, artificial dyes, hormone disrupters, harsh sulfates, and less silicone… but also something that really worked. There weren’t any options, so I decided to create the solution myself.”
You know that feeling when you’re really nervous and excited all at once to announce something you’re proud of? That’s me rn. I really am nervous because I truly have poured my heart and soul for the past 2 years into creating this mission to change mens care products forever.
2… pic.twitter.com/rp16XErK5W
— Jake Paul (@jakepaul) June 12, 2024
Paul presently sells body wash and spray in addition to antiperspirant; later this summer, other products will be added to the lineup.
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Paul, a self-described clean freak who is scheduled to compete against Mike Tyson in an exhibition boxing battle in November, claims that they are vitamin-infused.
In a news release Paul stated that, “Sweating has long been a longtime insecurity of mine. I always want to smell fresh, but training in Puerto Rico’s humid climate makes it a real challenge.”
The retail behemoth verified that the items are available at Walmart locations around the country and had prices around $10.
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